PRANAV BANSAL
Founder – digikapture SEO & Digital Marketing Strategist
Mohali, Punjab, India +91 9056056162 — pranavhbansal@gmail.com
PROFESSIONAL SUMMARY
Results-driven SEO and Digital Marketing Professional with 13+ years of experience in Search Engine Optimization (SEO), PPC Advertising, Website Development, Social Media Marketing, and Digital Strategy. Proven expertise in increasing website visibility, generating qualified leads, improving conversion rates, and delivering measurable business growth across Logistics, Healthcare, Education, Real Estate, and E-commerce industries.
KEY COMPONENTS
- Search Engine Optimization (SEO)
- Google Ads (PPC)
- Social Media Marketing
- Website Development
- Technical SEO
- Local SEO
- Content Marketing
- Lead Generation
- Google Analytics
- Conversion Optimization
- Marketing Automation
- Business Strategy
TECHNICAL COMPETENCIES
Experienced in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Website Audits, Keyword Research, Competitor Analysis, Link Building, Content Strategy, Conversion Optimization, and Paid Advertising. Proficient with Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, WordPress, Shopify, Google Ads, and Meta Ads Manager.
WORK EXPERIENCE
Chief Executive Officer
2023– Present
DigiKapture Digital, Mohali
- Lead SEO, PPC, Website Development, and Social Media Marketing projects.
- Manage client acquisition, project delivery, and business growth strategies.
- Oversee digital campaigns focused on lead generation and ROI.
- Build and mentor digital marketing teams.
Founder & Chief Executive Officer
2022– Present
Zillion Logistics
- Founded and scaled logistics operations using digital-first marketing strategies.
- Managed business operations, marketing, customer acquisition, and growth.
- Implemented SEO and online branding initiatives.
Digital Marketing Manager & Web Lead
2019– 2022
Immensity Logistics Group
- Built and launched company websites.
- Achieved first-page rankings for multiple logistics-related keywords.
- Managed Google Ads, Meta Ads, SEO, and content marketing campaigns.
- Improved website traffic, lead generation, and conversion rates.
Project Coordinator & SEO Manager
2014– 2019
NexGen IT Solutions Pvt. Ltd.
- Managed SEO campaigns for 30+ clients.
- Conducted technical SEO audits, keyword research, and link-building activities.
- Coordinated development, design, and client-facing teams.
Digital Marketing Specialist
2011– 2014
BrightEdge Digital Agency
- Executed Google Ads and Meta Ads campaigns.
- Managed content marketing, email marketing, and campaign optimization.
- Delivered measurable ROI improvements for clients.
RELEVANT PROJECTS
DigiKapture Digital (digikapture.com)
- Managed SEO strategy, technical audits, keyword research, and lead generation campaigns.
- Improved website visibility and search rankings through data-driven SEO initiatives.
Immensity Logistics (immensitylogistics.com)
- Developed and optimized the website.
- Managed SEO, PPC, content marketing, and local SEO campaigns.
Immense Trucking (immensetrucking.com)
- Led website development, SEO optimization, and social media marketing.
- Generated qualified leads through organic and paid marketing channels.
SKILLS
Digital Marketing : SEO, Technical SEO, Local SEO, Google Ads, Meta Ads, Content Marketing, Social Media Marketing, Email Marketing
Tools : Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, WordPress, Shopify
Website Development : WordPress, Landing Page Optimization, CRO, Website Performance Optimization
QUALIFICATION
Master of Business Administration (MBA)– Marketing
IIM Bangalore
Bachelor of Business Administration (BBA)
State University
CERTIFICATIONS
- Google Analytics 4 Certified
- Google Ads Search Certified
- Google Ads Display Certified
- HubSpot Inbound Marketing
- SEMrush SEO Fundamentals
- PMP
- Certified Scrum Master (CSM)